There's an old joke, which goes something like this:
A man was driving down the motorway, when his mobile phone rang. Answering, he heard his wife's voice urgently warning him, "I just heard on the news that there's a car going the wrong way on the M1. Please be careful!"
"I know," he replied, "but not just one car - there are hundreds of them!"
Fortunately, no one was seriously injured, and it's very easy to put this story down to being about an elderly person who may no longer be safe to drive; but what we have here is a person who has taken inappropriate (and in this case, dangerous) action based on incorrect data. In this case, which side of the road to drive on.
Next time you have to make a business decision, ask yourself if you are making that decision based on data which is good enough, or are you just assuming that you are on the correct side of the road?
In future posts, I will discuss about applying the concepts of data governance and quality.
This is my first LinkedIn article, but you can find plenty more data related content on my Twitter timeline @datazed ...and if you are wondering about the map image at the top, it shows which countries drive on the right side of the road, and which on the left.
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